Like Davido, Sony Music signs another African act

Sony Music Entertainment have signed accomplished Tanzanian singer-songwriter and musician Alikiba to a global recording agreement.



On January 21, 2016, Nigerian pop star, Davido signed a new deal with Sony Music Worldwide at their New York office becoming the first African act to achieve the rare feat.

Now, he’s being joined by another African star.

Sony Music Entertainment have signed accomplished Tanzanian singer-songwriter and musician Alikiba to a global recording agreement.

Alikiba and the Sony Music Entertainment team inked the deal during an exclusive, global media audience session at the Sony Music Entertainment Sub Saharan Africa Head Office in Johannesburg, South Africa. This will see the Tanzanian recording artist release his highly anticipated sophomore album later this year with the company.

Alikiba is well-known across East Africa and vast parts of the African continent as ‘The King of Bongo Flava’. His hashtag #KingKiba is a weekly trend across various African countries and has been for the past few years without any signs of slowing down.