Wizkid 101, Here are Starboy’s mystery strategies to success

Wizkid is currently Nigeria’s hottest artiste and arguably Africa’s most bankable.

His late collaboration with Drake is only one of the numerous points of reference he has accomplished in his profession. The Starboy artist has made some amazing progress from the youthful child who essentially appeared in Banky W's recordings, making companions,  enemies and records along the way.


Numerous continue pondering what the key to his prosperity is. Peering nearly into his vocation, Wizkid's system for development is a straightforward one. The artist influences on a great deal of outside components, taking opportunities as they come, and flaunting an uncommon brand of dauntlessness off the mic.

Candy Gist outlines 5 of his core strategies and how he incorporated them into his game.

Releasing Music

Wizkid comprehends that an artiste with no song is not an artiste, only a celebrity. The Starboy buckles down at his craft, recording day and night, concocting new music, and discharging them. Have you ever addressed why at each point in the industry, since his“Superstar” album, there have always been a Wizkid song on radio, sounding banging and fresh?

This is the basic of everything he has achieved, and he constantly works hard at bringing out the music always, staying fresh in our memories and having a new song on every playlist.



Joint effort

I tried to write out a long list of Wizkid’s collaborations, and by jove, it read out like a long roll call of the biggest artistes in the industry. Wizkid has a song with almost every A-List act on the continent. The singer has songs with Phyno, Olamide, Cassper Nyovest, Uhuru, Tiwa Savage, Chris Brown, Drake, 2face Idibia, and a lot more.

Wizkid finds out the biggest acts in the game, records with them, and leverages on their fan base to grow his stock and career. That’s why these collaborations are an important part of his movement. Without them, he’ll be in creative isolation and stagnation.



Controversy

The powers that surround Wizkid will never admit this, but Wizkid loves controversies. He doesn’t just attract them by virtue of being a superstar. He smiles when they come knocking and owns them. When Skales attacked him on twitter, he went in. When Davido had a mild beef with him, Starboy came with a bazooka. Linda Ikeji repeatedly went in, and Wizkid was right there, with even messier and petty ammunition.

The Magnum Opus of his celebrity indiscretions will have to be his fight with Dammy Krane. The Hypertek Records act had accused him of theft, and threatened him to a showdown. Wizkid simply found him in a club, and attacked him with a glass cup. Bravo!
Many will point to these fights as detrimental to his brand, but they aren’t. Instead, they keep him in the news, and give him an air of bravery that many appreciate. Don’t mess with Wizkid, they’ll say. He’s a beast of controversy.


Creative Sourcing

The allegations of copyright robbery that have tormented Wizkid are not insignificant bits of gossip. There must be something behind them. Wizkid has dependably been a man who gets motivation and once in a while, the real work from different artistes. Dammy Krane had some truth to his cases. Blackface may be unstable, yet Skales and Shaydee have sooner or later all added to Wizkid's hit.

He understands that he doesn’t have a creative fountain of work, so he surrounds himself with super minds that infuse creativity into his act. That’s why he has Sarz and Legendury Beatz in his corner. That’s why.


Branding

 Wizkid understands the importance of branding. That’s why he is always in your face, in your radio and in the news. New media and technology has been his forte, with his every post and tweet generating massive feedback and interaction. Also, his looks are casual-smart, and his presence, has all the markings of a true star.

That’s Wizkid in five points. That’s why his star is rising, and currently, all of these, simple as they sound, are the secret ingredients to his thriving. Wizkid does the simple things, but he does them so well, and brings them all together like an orchestra conductor.


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